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Coach Company Profile
COACH inception , is jointly operated by six from the leather master cobbler family , and is America's oldest and most successful leather products company. Since then, COACH (Coach) unique craftsmanship and high-quality production is quite particular about the quality of those favored customers . Reportedly, COACH (Coach) founder Miles Cahn was originally inspired by the production obtained from a pair of traditional baseball glove . He found that the more you use the more smooth baseball glove , so he learn his techniques, and after careful processing, durable baseball glove leather becomes soft and durable. This presents a charming natural leather lines , and does not require complicated maintenance skills , but also to maintain the original appearance .
And now, after half a century , COACH leather factory is still the responsibility of the delicate art of leather master, most of them have more than 20 years experience in leather , leather craft full of love and professional , therefore , for every the terms of the master cobbler COACH , COACH is not just a brand name , it is their painstaking efforts and heritage .
1990s , COACH quite the history of the company and many of the old enterprises, the development met the "bottleneck ." COACH products at the time , mostly with strong functionality , durability , etc., but the rapid expansion of information in the ad 1990s , but can not build up their own unique brand image. At the same time , Louis Vuitton , PRADA and so begins the impression of product design for the market , these companies are claiming a large number of original COACH market share. COACH sales not only stagnated , but has regressed .
In 1995 , the company ushered in a turning point, because they ushered in the " Redeemer " A company's history - road Flange Kefu . After he became chairman and CEO, COACH brand began to regain its vitality . Flange Kefu idea is : the material prosperity, information developed modern society , quality and functionality alone can not meet the needs of modern consumers , and consumers are even more concerned about whether the pursuit of pleasure to carry the product , such as whether beautiful "emotional "of demand . So after he took office, work is no longer let quality and functional become the only COACH product competitiveness , he wants to improve the " emotional needs" of the product.
Soon after taking office , hired a new flange Kefu designer Reed Krakow . Krakow put forward the famous 3F new product ideas - Fun, Feminine, Fashionable, COACH brand directly to see the hope. From start to change products, raw materials , Krakow design began to use leather, nylon and fabric , to market light , bright colors of bags. When
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coach perfume ( 5 )
However not completely change the beginning , but gradual. Because flange Kefu believes that if desperate to implement the new design , will only cause resentment COACH inherent consumers . " We have to do under the original brand premise does not hurt , do incremental innovation ."
Slowly, innovation has played an effect , COACH company's sales began to pick up . Reliable quality and well-designed COACH back to people's attention , and quickly regain market share. After more than ten years of development experience , by the end of 2006, the market capitalization of the company has nearly $ 18 billion , a fashion brand leader .

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